Know Your Customers, Earn Their Loyalty, Grow Your Sales

Collecting Customer Data for Future Use

By now, we have a pretty good understanding of how everything YumaPOS “fits together”.

We have sales data coming in from our POS APPs, Uber Integration, eSHOP, Mobile App & Website.

You are recording VENDOR INVOICES and have costs against your income.

This is where a lot of business owners stop.

I want to show you that gathering and using information about your customers is a potential gold mine.

Build Customer Rapport & Trust, To Drive Future Sales

Others have said this better than I can ….

“Building rapport and establishing trust with customers is essential to the success of a customer-centric sales strategy… showing genuine interest in the customer’s needs and concerns and offering solutions that are tailored to their specific situation… build a strong relationship with them… maintain contact after the sale… nurture the relationship and build a foundation for long-term success.”

Market Wavegen

YumaPOS allows you to add key identifiers to a CUSTOMERS profile.

You can then use those identifiers to enhance your customers experience, tailor marketing campaigns and target specific GROUPS of CUSTOMERS.

Key Identifiers

YumaPOS have deliberately kept these very limited.

Most are not even compulsory !

Why ? Because you don’t want your CUSTOMER to feel that you want them to sign away their first born child.

• Required
  • First Name
  • Phone Number
  • Address
• Optional
  • Last Name
  • Gender
  • Birth Date
  • Email
  • Address

Wait a minute, address is optional and required ? Well yeah. If this is for a DELIVERY ORDER it is required, but if you are just collecting the POST CODE, it could be optional.

It is also notable that some of these can be toggled on / off in settings.

Gathering Customer Information

Where you are selling online, be that via eSHOP, MOB APP or a food aggregator like Uber, your CUSTOMER will usually be required to provide minimum data to process their ORDER.

If you are using CUSTOMERS as a membership platform, the data is usually part of your sign up process.

Using CUSTOMERS to replace “buy 10 and get 1 free” paper cards ? These are often set up, ad hoc, by the cashier at the POS APP using minimal data.

Maybe you want to build a database of customers to use the MARKETING modules in YumaPOS ? You may call it membership or loyalty or some other customer friendly name. Try adding a sign up form to your WWW or create a paper sign up form for next to your POS.

Whichever method you use, it should be minimally intrusive to your customer.